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· 제목 : Principles of Strategic Communication (Hardcover, 2 ed)
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781032626307
· 쪽수 : 380쪽
· 출판일 : 2025-10-31
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781032626307
· 쪽수 : 380쪽
· 출판일 : 2025-10-31
목차
1. Introduction to the Theory of Strategic Communication ?2.?The Concept?of?Strategy??3.?The Three Management Levels of Strategic Communication ?4. Ethics and Societal Issues in Strategic Communication? 5. Research? 6. Strategic Communication Planning? 7. Stakeholders? 8. Message Tactics? 9.?Traditional Media? 10. Evolving Media? 11. Branding? 12. Strategic Communication Campaigns? 13. Careers in Strategic Communication
