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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780415530019
· 쪽수 : 596쪽
· 출판일 : 2014-11-20
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INTRODUCTION
SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION
Chapter 1. Strategic communication: Theoretical foundations and progress of the research area.
Derina Holtzhausen, Oklahoma State University, USA
Kirk Hallahan, Colorado State University, USA
Ansgar Zerfass, University of Leipzig, Germany.
Chapter 2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.
Howard Nothhaft, University of Lund, Sweden
Hagen Scholzel, University of Leipzig, Germany
Chapter 3. The strategic turn in communication science.
Simon Torp, University of Southern Denmark, Denmark.
Chapter 4. Strategic communication and the public sphere. Gunter Bentele and Howard Nothhaft, University of Leipzig, Germany.
Chapter 5. Dewey, the public sphere and strategic communication.*
Charles Self, University of Oklahoma, USA.
Chapter 6. Communication in a Networked World.
Lindsey Young and Willem Pieterson, Northwestern University, USA
Chapter 7. Contextual Distortion and strategic communication.
Priscilla Murphy, Temple University, USA
Chapter 8. Social Theories for Strategic Communication
Oyvind Ihlen, University of Oslo, Sweden
Piet Verhoeven, University of Amsterdam, Netherlands
SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS
Chapter 9. Strategic communication as institutional work
Magnus Fredriksson and Josef Pallas, Uppsala University, Sweden
Chapter 10. Cultural influences on strategic communication.
Kim A. Johnston, Queensland University of Technology, Australia
James L. Everett, Coastal Carolina University, USA
Chapter 11. Strategic Communication: The Role of Polyphony in Management Team Meetings
Helle Kryger Aggerholm and Christa Thomsen, Aarhus University, Denmark
Chapter 12. Strategy as communicative practice in organizations.
Marlene Marchiori, Universidade Estadual de Londrina, Brazil
Sergio Bulgacov, Escola de Administracao de Empresas de Sao Paulo, Brazil.
Chapter 13. Good Governance and Strategic Communication: A Communication Capital Approach
Patricia Riley, Rebecca Weintraub, Allison Noyes and Stephanie Dixon, University of Southern California, USA
Gail Thomas, Naval Postgraduate School, USA.
Chapter 14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication
Emanuele Invernizzi and Stefania Romenti, IULM University of Milano, Italy.
Chapter 15. The role of communication executives in strategy and strategizing.
Finn Frandsen and Winni Johansen, Aarhus University, Denmark.
Chapter 16. Organizational Goals and Behavioral Objectives in Strategic Communication
Kirk Hallahan, Colorado State University, USA
SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION
Chapter 17. A Theoretical Framework for Strategic Communication Messaging
Kelly Page Werder, University of South Florida, USA
Chapter 18. Framing as a Strategic Persuasive Message Tactic
Kenneth E. Kim, Oklahoma State University, USA
Chapter 19. Image repair theory in the context of strategic communication
William L. Benoit, Ohio University, USA
Chapter 20. Images with messages: A semiotic approach to identifying and decoding
strategic visual communication
Janis Teruggi Page, Florida Institute of Technology, USA
Chapter 21. Relationship Cultivation Strategies in Strategic Communication
Eyun-Jung Ki, The University of Alabama, USA
Chapter 22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media
Jesper Falkheimer and Mats Heide, Lund University, Sweden
SECTION 4. DOMAINS OF PRACTICE
Chapter 23. Institutionalization in public relations: another step in examining its place in strategic communication
Robert I. Wakefield, Kenneth D. Plowman, and Alex Curry, Brigham Young University, USA
Chapter 24. Strategy in advertising.
Guido Zurstiege and Tino Meitz, University of Tuebingen, Germany.
Chapter 25. The strategic context of political communication.
Spiro Kiousis, University of Florida, USA
Jesper Stromback, Mid Sweden University, Sweden
Chapter 26. Communicating Strategically in Government.
Kirsten Kozolanka, Carleton University, Canada
Chapter 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development
Constanze Rossmann, Ludwig-Maximilians-Universitat Munchen, Germany
Chapter 28. Strategic Activism for democratization and Social Change.
Cheryl R. Soriano, De La Salle University, Philippines
Chapter 29. Strategic dimensions of public diplomacy.
Martin Loffelholz, Swiss German University, Indonesia
Claudia Auer, and Alice Srugies, Ilmenau University of Technology, Germany
Chapter 30. Strategic communication practice of international non-governmental organizations
Andreas Schwarz, Ilmenau University of Technology, Germany
Alexander Fritsch, Robert Bosch GmbH, Stuttgart, Germany
Chapter 31. Terrorism as strategic communication
Liane Rothenberger, Ilmenau University of Technology, Germany
Chapter 32. Strategic Intent and Crisis Communication: The Emergence of a Field
W. Timothy Coombs and Sherry J. Holladay, University of Central Florida, USA
Chapter 33. Crisis communication and improvisation in a digital age.
Mats Eriksson, Orebro University, Sweden.
Chapter 34. Strategizing risk communication.
Juliana Raupp, Free University of Berlin, Germany
Chapter 35. Strategic communication during change.
Rita Jarventie-Thesleff, Johanna Moisander and Mikko Villi, Aalto University School of Economics, Finland.
Chapter 36. Social media and strategic communication: an examination of theory and practice in communication research
Bobbi Kay Lewis and Cynthia Nichols, Oklahoma State University, USA
Chapter 37. Global strategic communication: from the lens of coordination, control, standardization, and localization
Juan-Carlos Molleda & Sarabdeep Kochhar, University of Florida, USA
