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· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 스포츠 사회학
· ISBN : 9781032666198
· 쪽수 : 472쪽
· 출판일 : 2025-04-23
목차
Introduction - Understanding Sport-Based Social Media: A Game-Changer with Thousands of Ramifications,??Part I: Theoretical and Methodological Foundations,??1. Fundamentals of Social Media in Sport Studies,??2. Digital Sport Consumption:?Exploring and Advancing Theory,??3. Methodological Approaches in Sport and Social Media Research,??4. The State of Sport, Social Media, and Reputation Management,??5. Social Media and Online Hate in Sport: A Case Study of Association Football,??Part II: Fan-Oriented Social Media,??6. Reconceptualizing Sports Fandom: Feminine Ethics of Care in Social Media Sports Talk,??7. Social Media and Stadium Performances: Beyond Whistling and Booing,??8. The Fan as a Participant in SocialMediaSport,??9. Fan Engagement, National Identity, and the Toronto Raptors’ Sports/Media Cultural Complex,??10.?Women’s Sport in the Manosphere: Patriotism, Patriarchy, and the Preserve,??11. Reframing the Destination Narrative through a Sport Mega-Event: Tracing Social Media’s Effect from 2022 FIFA (Men’s) World Cup on Qatar’s Placebrand,??Part III: Athlete-Oriented Social Media,??12. Athlete Activism and Social Media: Platforms for Change,??13. Social Media and Athlete Self-Presentation: Evaluating Complexities and Nuances,??14. Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements,??Part IV: Team-Oriented Social Media,??15. The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels,??16. Social Media as a Platform for Growing Fandom: The Potential for Team Media Accounts to Inspire More Excitement and Engagement in Women’s College Sport,??17. Women’s Sports Teams and Social Media in the U.S.: Findings, Frameworks, and Future Research,??18. Public Responses to Sports Teams' Functioning and Policies on Social Media,??Part V: League-Oriented Social Media,??19. Use of Social Media in Sport Organizations: Communicating Risks Associated with Contaminated Dietary Supplements,??20. The Relevance of the Five Major European Football Leagues on Social Media and the Influence of Transfers and New Competitors: Cooperation or Competition?,??21. Gender, Representation, and Discursive Meaning-Making: Mediatization and Mediated Football Practices,??22. Collegiate Sports Media in the Era of Popular Feminism: Breaking Free from the Postfeminist Sensibility,??23. The PGA Tour, Organizational Change, and Communicating Care on Social Media,??24. Social Media Presence of Peripheral Basketball Leagues: From the Balkans to the World,??25.?The WNBA’s #MoreThanGame Social Media Campaign: A League’s Advancement of Athletics and Advocacy,??Part VI: Media Entity-Oriented Social Media,??26. Understanding and Tackling Online Abuse Towards Sport Journalists,??27. Journalists, Social Media and Formula One: Life Inside the Piranha Club,??28. The Post-Twitter Era of Social Media in Sport,??29.?A Study on Blogs and Podcasts Produced by Women about Women's Football in Brazil: Sports Media and Invisibilities,??30. ELTA Sports, Facebook, and Sports Nationalism in Taiwan,??31. YouTube Interventions to Enhance Cultural Citizenship Through Sport:?The Case of TG4 (Ireland)














