The Global Impact of Olympic Media at London 2012 (Paperback, 1)

1. Megasport in a Mega-City to a Mega-Audience: The Impact of 2012 London Olympic Media  2. Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics  3. Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal  4. Celebrity Athletes, Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012  5. From Pride to Smugness and the Nationalism Between: Olympic Media Consumption Effects on Nationalism Across the Globe