Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations (Hardcover)

Chapter 1: Understanding Marketing?Chapter 2: Marketing for Hospitality and Tourism?Chapter 3: Service Characteristics of Hospitality and Tourism Marketing?Chapter 4: People Management Strategies for Service Businesses?Chapter 5: The Role of Marketing in Strategic Planning?Chapter 6: Business Strategy Planning?Chapter 7: Marketing Information Systems and Marketing Research?Chapter 8: Consumer Behaviour?Chapter 9: Organisational Buyer Behaviour?Chapter 10: Market Segmentation?Chapter 11: Market Targeting and Positioning?Chapter 12: Designing and building brands?Chapter 13: New product development?Chapter 14: The Product life cycle?Chapter 15: Pricing Products: Pricing Considerations, Approaches, and Strategy?Chapter 16: Distribution Channels?Chapter 17: Promoting Products: Communication and Policy Promotion?Chapter 18: Promoting Products: Public Relations and Sales Promotion?Chapter 19: Promoting Products: The Marketing Communications Plan?Chapter 20: Professional Sales?Chapter 21: Internal Marketing?Chapter 22: Building Customer Loyalty through Quality?Chapter 23: Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing?Chapter 24: Relationship Marketing?Chapter 25: Destination Marketing?Chapter 26: Segmenting and Monitoring the Tourism Market?Chapter 27: Tourism Strategies and Investments?Chapter 28: DEVELOPING TOURISM and HOSPITALITY MARKETING PLANS