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· 제목 : Trust and Brand Management : The Role of Brand Heritage (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781032704814
· 쪽수 : 252쪽
· 출판일 : 2024-12-23
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781032704814
· 쪽수 : 252쪽
· 출판일 : 2024-12-23
목차
1. Introduction 2. Understanding of the brand heritage 3. Understanding of the heritage-based corporate brand management 4. Understanding of antecedents of the heritage-based corporate brand management 5. Understanding of outcomes of the heritage-based corporate brand management 6. Model of heritage-based corporate brand management - empirical research 7. Future of the heritage-based corporate brand management
