Trust and Marketing Communication in the Food Industry : Traditional, Modern, and AI-driven Approaches (Hardcover)

Introduction PART ONE ? MARKETING COMMUNICATION ON THE FOOD MARKET ? A GENERAL OVERVIEW Chapter 1. Specifics of food marketing and food-related consumer behavior Chapter 2. Marketing communication ? current state of knowledge Chapter 3. Marketing communication on the food market PART TWO ? THREE PILLARS OF TRUST-BASED MARKETING COMMUNICATION CONCEPTUAL MODEL ON THE FOOD MARKET Chapter 4. Traditional marketing communication as a first pillar of the conceptual model of trust-based marketing communication in food marketing Chapter 5. Modern marketing communication as a second pillar of the conceptual model of trust-based marketing communication in food marketing Chapter 6. AI-based marketing communication as a third pillar of the conceptual model of trust based marketing communication in food marketing PART THREE ? LAW ASPECTS OF MARKETING COMMUNICATION ON THE FOOD MARKET Chapter 7. Legal regulations in the field of marketing communication on the food market Chapter 8. Abuse of market practices in marketing communication on the food market