Translating Tourism (Hardcover, 1)

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Acknowledgment
List of Figures
List of Acronyms
Introduction
Using this Book
Structure of the Book

CHAPTER 1 - Tourism Discourses
Abstract
What is Tourism?
The Role of Discourse in the Tourism Industry
Language or Discourse? Some Definitions
Studies in Tourism Discourse
Tourism Discourse vs General Discourse
Understanding Tourism Analog and Digital Genres and Text Types
Tourism as a Form of Specialized Discourse
Concluding Remarks
Activities and Exercises
Further Readings

CHAPTER 2 - Translation and Tourism
Abstract
Introduction: Why Translation Matters in Tourism Discourse
Tourism Translation
Tourism Communication: Working with Tourism Texts
Digital Strand: Navigating New Frontiers
Conclusion
Activities and Exercises
Further Readings

CHAPTER 3 - Accessibility and Inclusion through Tourism Translation
Abstract
Accessibility, Tourism and Translation
Inclusive Tours
Inclusive and Accessible Museums
Translation and Audio Description
Translation Issues and Strategies
Activities and Exercises
Further Readings

CHAPTER 4 - Mediating Tourism: Tourist Guides at Work
Abstract
Introduction
Tourists or Travellers?
The Tourist Guide
Tourist Guide at Work
Contextualizing and Profiling the Tourist Guide
The Genre of the Guided Tour
Cultural Mediation in the Guided Tour
Concluding Remarks
Activities and Exercises
Further Readings

CHAPTER 5 - Tourism Goes Digital
Introduction
Websites
Tourism Digitization
Translating Menus for the Global Tourist
Practical Exercises
Further Readings

Appendix
References