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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032780214
· 쪽수 : 498쪽
· 출판일 : 2025-09-17
목차
Part I:?The Content of Global Business? ??1. Globalization: Current Status and Future Prospect? ??2. Trade: Rhetoric and Practice? ??3. Foreign Direct Investment? ??Part II: The Context of Global Business? ??4. Political and Legal Environment? ??5. Economic and Technological Environment? ??6. Social and Cultural Environment? ??7. Sustainable Business Environment: Corporate Social Responsibility and Business Ethics? ??8. Foreign Exchange Market and International Monetary System? ??Part III: Managing Global Business? ??9. Managing Entry and Exit Decisions? ??10. Managing People: Global Talent Management? ??11. Managing Money: Finance, Accounting, and Taxation? ??12. Managing Operations: R&D, Production, and Supply Chain? ??13. Managing Customers: Marketing and Sales















