책 이미지
eBook 미리보기
책 정보
· 제목 : Global Business : Connecting Theory to Reality (Hardcover)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781138222564
· 쪽수 : 410쪽
· 출판일 : 2017-04-26
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781138222564
· 쪽수 : 410쪽
· 출판일 : 2017-04-26
목차
Part I: The Content of Global Business
1. Globalization: Current Status and Future Prospect
2. Trade: Rhetoric and Practice
3. Foreign Direct Investment
Part II: The Context of Global Business
4. Economic Environment
5. Political and Legal Environment
6. Social and Cultural Environment
7. The Foreign Exchange Market and the International Monetary System
Part III: Managing Global Business
8. Managing Entry and Exit Decisions
9. Managing People: Global Talent Management
10. Managing Money: Finance, Accounting, and Taxation
11. Managing Operations: R&D, Production, and Supply Chain
12. Managing Customers: Marketing and Sales
13. Managing Sustainability: Corporate Social Responsibility and Business Ethics
