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· 분류 : 외국도서 > 경제경영 > 산업 > 농업기업
· ISBN : 9781032784038
· 쪽수 : 610쪽
· 출판일 : 2025-09-30
목차
Part 1: Agribusiness: Context and Organization 1. The Business of Agribusiness 2. International Agribusiness 3. The Organization of an Agribusiness Part 2: Managing the Agribusiness 4. Management Roles and Tasks 5. Creating a Strategy Part 3: Marketing Management for Agribusiness 6. Market Planning and the Marketing Mix 7. Marketing Decision Tools Part 4: Financial Management for Agribusiness 8. Understanding Financial Statements 9. Analyzing Financial Statements 10. Financing the Agribusiness 11. Tools for Evaluating Operating Decisions 12. Tools for Evaluating Investment Decisions Part 5: Operations Management for Agribusiness 13. Production Planning and Management 14. Supply Chain Management Part 6: Human Resource Management for Agribusiness 15. Organizing and Leading 16. Managing Human Resources. Appendix: Economics for Agribusiness Managers. Glossary.














