Science Communication for Scientists : Linking Strategy with Creativity, Practice, and Respect (Paperback)

Introduction: Why Should Scientists Communicate???Section I: Strategy, Research, and Audiences??1.?Why Are You Communicating? Starting with Strategy? 2. Zooming in on Strategy: Unpacking Goals and Objectives? 3.?Who’s Your Audience???Section II: Building Your Communication Muscles. Key Tactics, Competencies, and Skills for Science Communication??4.?Designing Effective Messages? 5. Tell Me a Story!? 6.?The Role of Visuals in Science Communication??Section III: Channels??7.?Communicating in Person? 8. Communicating in Writing? 9. Communicating through Social Media? 10.?Communicating with Journalists and Media Professionals? 11.?Communicating with Policymakers? 12. Communicating Through Events? 13. Communicating on Teams? 14.?Conclusion: Ethical Considerations and Encouragement to Practice??