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· 제목 : Personalization in Air Travel : Data-driven, Technology-enabled, Human-supported (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781041126652
· 쪽수 : 206쪽
· 출판일 : 2025-11-21
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781041126652
· 쪽수 : 206쪽
· 출판일 : 2025-11-21
목차
Forewords 1. Introduction 2. Making personalization a core competency 3. Interpreting the step-changing customer landscape 4. Making traveler-centric retailing a reality 5. Keeping up with the new wave of technologies 6. Balancing customer and employee centricities 7. Personalization in action: insights from other business sectors 8. Concluding thoughts: four airline use cases 9. Thought leadership pieces
