Introduction to Business (Paperback)

PART I. BUSINESS IN AN ENTREPRENEURIAL WORLD
1. The Business of Business
2. Business Without Borders
3. The Entrepreneurial Mindset

PART II. BLOCK 1 THE OFFERING
4. Business Creation
5. Business Models
6. Business Strategy for Competitive Advantage

PART III. BLOCK 2 MARKETS AND CUSTOMERS
7. Marketing & Sales
8. Customers and Market Segments

PART IV. BLOCK 3 STRUCTURE AND PURPOSE
9. Organizational Structure and Design
10. Organizational Mission and Culture

PART V. BLOCK 4 PEOPLE INSIDE THE BUSINESS
11. Management and Leadership
12. Human Resource Management
13. Motivation and Empowerment
14. Communication in Business

PART V. BLOCK 5 PERFORMANCE
15. Business Operations
16. Data Management and Analytics
17. Accounting Basics
18. Financial Management

Appendix
A. Navigating Legal and IP Issues in Business
B. Putting It All Together