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· 제목 : International Business (Paperback, 9 Revised edition)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781108701440
· 쪽수 : 588쪽
· 출판일 : 2021-09-16
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781108701440
· 쪽수 : 588쪽
· 출판일 : 2021-09-16
목차
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
