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· 분류 : 외국도서 > 경제경영 > 품질관리
· ISBN : 9781032412238
· 쪽수 : 220쪽
· 출판일 : 2025-07-30
목차
Introduction
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Part I: Introduction to Branding in Logistics and Transport
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Chapter 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends
Emilia Van Yaroson, Katherine Baxter, Arnt Kyawt Ni
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Chapter 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image:? Conception, Challenges and Commendation in Logistics and Transport Sector
Nor Aida Abdul Rahman, TC Melewar, Pantea Foroudi, and Suraksha Gupta
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Chapter 3. Customer experience:? A critical review and research agenda
?Reza Marvi, DongMei Zha, Pantea Faroudi
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PART II: Designing brand identity and developing brand image in the logistics and transportation industry via technology and innovation
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Chapter 4. Corporate brand identity: Social media communication in Transportation industry
Maria Teresa Cuomo, Federico de Andreis, Cinzia Genovino and Debora Tortora
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Chapter 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics
Mohamed Syazwan Ab Talib
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Chapter 6. Landmarks in Road Access Wayfinding for Airport Branding
Nur Khairiel Anuar, Rohafiz Sabar
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Chapter 7. Corporate branding in logistics: The state of the art and further trends
Fernando Mayor-Vitoria
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Chapter 8. Halal-Logistics Value Creation (HLVC) on Micro, Small and Medium Enterprise (MSMEs) Halal Branding
Rohafiz Sabar, Nur Khairiel Anuar, Ahmad Shabudin Ariffin and Hasrul Hashom
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Chapter 9. Does supply chain collaboration enhance MSMEs’ brand image? A perspective from an emerging economy
Siti Norida Wahab and Abu Bakar Abdul Hamid
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PART III: B2B brand strategy and reputation, Brand love
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Chapter 10. Rebranding in the Airline companies after the pandemic: Implementation framework
Abebe Ejigu Alemu, Abdelsalam Adam Hamid
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Chapter 11. Brand Stretching and Digitalization Strategy: A Case Study of a Low-Cost Carrier Airline on Surviving the COVID-19 Pandemic
Azahar Hamid, Rita Zaharah Wan Chik
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Chapter 12. The Influence of Religious Beliefs On Islamic Brand Love, Happiness, And Intention to Travel: A Qualitative Approach
Waleed Yousef and Maisam Yousif
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