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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781111824259
· 쪽수 : 608쪽
목차
Part I: Foundations of Global Business.1. The Rise of Globalization.2. The Evolution of International Business.3. Regional Economic Integration.4. The International Flow of Funds and Exchange Rates.Part II: Global Business Environment.5. The Cultural Environment of Global Business.6. The Legal, Economic and Political Environment of Global Business.7. Corruption and Ethics in Global Business.Part III: Global Business Strategy and Organization.8. Entry Strategies in Global Business.9. Control of Global Business.10. The Organization of Global Business.Part IV: Managing Global Business.11. Global Human Resource Management.12. Global Marketing.13. Global Operations and Supply-Chain Management.14. Global Financial Management.15. Global Accounting and Taxation.