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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781305501188
· 쪽수 : 432쪽
· 출판일 : 2016-01-01
목차
Part I: FOUNDATIONS OF GLOBAL BUSINESS 1. The Rise of Globalization. 2. The Evolution of International Business. 3. Regional Economic Integration. 4. The International Flow of Funds and Exchange Rates. Part II: GLOBAL BUSINESS ENVIRONMENT. 5. The Cultural Environment of Global Business. 6. The Legal, Economic and Political Environment of Global Business. 7. Corruption and Ethics in Global Business. Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION. 8. Entry Strategies in Global Business. 9. Control of Global Business. 10. The Organization of Global Business. Part IV: MANAGING GLOBAL BUSINESS. 11. Global Human Resource Management. 12. Global Marketing. 13. Global Operations and Supply-Chain Management. 14. Global Financial Management. 15. Global Accounting and Taxation.