책 이미지
책 정보
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781118018521
· 쪽수 : 392쪽
· 출판일 : 2011-11-23
목차
Agnelli Family Tree x
Timeline xiii
Prologue 1
Part I The Power of a Family 11
Chapter 1 The Scattered Pieces 13
Chapter 2 A Dynasty Is Born 31
Chapter 3 From Salad to Skinny-Dipping 55
Chapter 4 Gianni Agnelli, King of a Republic 73
Chapter 5 A Lament like a River 97
Chapter 6 Only One Person Rules at a Time 115
Chapter 7 The Wedding of the Year 127
Part II The Power of an Individual 137
Chapter 8 Unfi xable Fiat 139
Chapter 9 Running on Empty 161
Chapter 10 You Deal with It, and You Move On 181
Chapter 11 Sergio Marchionne’s Two-Billion-Dollar Bet 205
Chapter 12 A Completely Different Beast 215
Part III The Power of a Government 231
Chapter 13 Skin in the Game 233
Chapter 14 The Spirit of Ubuntu: I See You 263
Chapter 15 Sixteen Models in 14 Months 285
Epilogue 309
Notes 315
Acknowledgments 339
About the Author 345
Index 347
