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· 제목 : Facebook Marketing: An Hour a Day (Paperback, 2)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9781118147832
· 쪽수 : 360쪽
· 출판일 : 2012-05-08
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9781118147832
· 쪽수 : 360쪽
· 출판일 : 2012-05-08
목차
Introduction xvii
Chapter 1 Welcome to the Post-Social Era 1
Chapter 2 Understanding Social Media and Facebook 25
Chapter 3 Marketing and Business Success on Facebook 51
Chapter 4 Month 1: Create the Plan and Get Started 71
Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103
Chapter 6 Month 3: Create Demand with Facebook Advertising 137
Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177
Chapter 8 The Analytics of Facebook 203
Chapter 9 Addressing Common Marketing Problems 231
Chapter 10 Unique Facebook Marketing Scenarios 255
Chapter 11 Facebook in the Future 277
Appendix A: Recommended Resources 309
Appendix B: Roles and Responsibilities 313
Glossary 319
Index 327
