Serial Innovators (Hardcover)

Foreword ix

Prologue xi

Introduction xiii

PART I THE EPHEMERAL NATURE OF FIRMS

CHAPTER 1 Meet Carl Berger 3

CHAPTER 2 Corporate Life Cycle 11

PART II INDIVIDUAL RIGIDITIES

CHAPTER 3 To Err Is Human 25

CHAPTER 4 The Greatest of All Time 39

CHAPTER 5 Rewiring Brains 55

PART III ORGANIZATIONAL RIGIDITIES

CHAPTER 6 Long Live Bureaucracy! 75

CHAPTER 7 In Brain We Trust 97

CHAPTER 8 What We Value 111

CHAPTER 9 What Not to Pay For 121

CHAPTER 10 Fast Learners 131

PART IV SERIAL INNOVATORS

CHAPTER 11 The Secrets of Serial Innovators 139

CHAPTER 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155

CHAPTER 13 Legacy through Leadership 161

Afterword 167

Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171

Appendix B: Corporate Aging and Survival 177

Appendix C: Key Questions for Transforming Your Firm 181

References 187

Acknowledgments 193

About the Author 195

Index 197