[eBook Code] Serial Innovators (eBook Code, 1st)

Foreword ix

Prologue xi

Introduction xiii

Part I The Ephemeral Nature of Firms

Chapter 1 Meet Carl Berger 3

Chapter 2 Corporate Life Cycle 11

Part II Individual Rigidities

Chapter 3 To Err is Human 25

Chapter 4 The Greatest of All Time 39

Chapter 5 Rewiring Brains 55

Part III Organizational Rigidities

Chapter 6 Long Live Bureaucracy! 75

Chapter 7 In Brain We Trust 97

Chapter 8 What We Value 111

Chapter 9 What Not to Pay For 121

Chapter 10 Fast Learners 131

Part IV Serial Innovators

Chapter 11 The Secrets of Serial Innovators 139

Chapter 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155

Chapter 13 Legacy through Leadership 161

Afterword 167

Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171

Appendix B: Corporate Aging and Survival 177

Appendix C: Key Questions for Transforming Your Firm 181

References 187

Acknowledgments 193

About the Author 195

Index 197