Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketin (Paperback)

Acknowledgments vi

Michael’s Story: Free At Last ix

Preface xiv

How to Use This Book xvi

MODULE 1: YOUR FOUNDATION 5

Chapter 1 The Red Velvet Rope Policy 7

Chapter 2 Why People Buy What You’re Selling 33

Chapter 3 Develop a Personal Brand 65

Chapter 4 How to Talk About What You Do 93

MODULE 2: BUILDING TRUST & CREDIBILITY 113

Chapter 5 Credibility & Likability 115

Chapter 6 The Sales Cycle Process 135

Chapter 7 The Keep in Touch Strategy 171

Chapter 8 The Information Products Strategy 197

MODULE 3: PERFECT PRICING & SIMPLE SELLING 233

Chapter 9 Perfect Pricing 235

Chapter 10 Super Simple Selling 259

MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279

Chapter 11 The Networking Strategy 281

Chapter 12 The Direct Outreach Strategy 317

Chapter 13 The Referral Strategy 347

Chapter 14 The Speaking Strategy 369

Chapter 15 The Writing Strategy 401

Chapter 16 The Web Strategy 433

Final Thoughts 450

About the Authors and How to Reach Them 452

References 454