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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781119431220
· 쪽수 : 336쪽
· 출판일 : 2017-10-30
목차
Acknowledgments
Author’s Note
Preface
MODULE ONE Your Foundation
Chapter 1 The Red Velvet Rope Policy
Chapter 2 Why People Buy What You’re Selling
Chapter 3 Develop a Personal Brand
Chapter 4 How to Talk About What You Do
MODULE TWO Building Trust and Credibility
Chapter 5 Becoming a Likable Expert in Your Field
Chapter 6 The Book Yourself Solid Sales Cycle Process
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy
Chapter 8 The Power of Information Products
MODULE THREE Simple Selling and Perfect Pricing
Chapter 9 Perfect Pricing
Chapter 10 Super Simple Selling
MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies
Chapter 11 The Book Yourself Solid Networking Strategy
Chapter 12 The Book Yourself Solid Direct Outreach Strategy
Chapter 13 The Book Yourself Solid Referral Strategy
Chapter 14 The Book Yourself Solid Speaking Strategy
Chapter 15 The Book Yourself Solid Writing Strategy
Chapter 16 The Book Yourself Solid Web Strategy
PART 1 Designing Your Website
PART 2 Getting Visitors to Your Website
PART 3 Building Your Social Media Platform
Final Thoughts
References
How to Reach Michael Port
About the Author
Index