책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781118626771
· 쪽수 : 432쪽
· 출판일 : 2013-11-25
목차
Foreword ix
Preface xi
Acknowledgments xxiii
PART ONE Sustainable Event Leadership
CHAPTER 1: Welcome to a Changing World 3
CHAPTER 2: Models of Sustainable Event Leadership 43
PART TWO Event Orchestration
CHAPTER 3: Composing the Event Plan 77
CHAPTER 4: Human Resources and Time Management 115
CHAPTER 5: Sustainable Financial Leadership 139
PART THREE Delivering on the Promise
CHAPTER 6: Vendor Partners, Contracts, and On-Site Production 171
CHAPTER 7: Marketing and Integrated Communications Technology 217
CHAPTER 8: Risk Management: Health and Safety, Legal, and Ethical Safeguards 259
PART FOUR Traditions and Trends
CHAPTER 9: Virtual Events 295
CHAPTER 10: Career Growth and Sustainable Development 315
PART FIVE Best Practices and Real World Event Experiences
CHAPTER 11: Global, National, Regional, and Local Best Practices in Event Leadership 351
CHAPTER 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies 365
Appendix 1 Bibliographic References 378
Appendixes 2–19 and accompanying Image Gallery are available online at www.wiley.com/college/goldblatt
Glossary 386
Index 393
