The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation (Paperback)

Foreword by Corbin Ball. Preface. Introduction. Part I: The Traditions and Trajectory of Meeting and Event Technology. 1. The History of Meeting and Event Technology. 2. Using the Right Technology for the Right Purpose . 3. Meeting and Event Search Engine Optimization. 4. Venue and Suppliers Search Technology. Part II: Meeting and Event Technology for Design, Planning, and Evaluation. 5. Meeting and Event Design Technology. 6. Meeting and Event Administration Technology Solutions (Intranet and other internal solutions) . 7. Virtual Meeting and Events. 8. Evaluation of Meeting and Event Technology. Part III: Successful Marketing of Meetings and Events through Technology. 9. Marketing with Wikis, Websites, Blogs and Podcasts. 10. Meeting and Event Social Media and Network Technology Solutions. 11. Mobile Applications for Meeting and Event Marketing. 12. Guest-Generated Content. 13. Registration and Transaction Systems. 14. Crowdsourcing for Events. Part IV: The Future of Meeting and Events Technology: Case Studies and Additional Resources. 15. Futuristic tech trends that will influence our events. Meeting and Event Technology: Case Studies.