Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer (Paperback)

About the author ix

Acknowledgements xi

Prologue xv

Introduction xxi

Part I: The fighters size each other up 1

1: Digital disruption 3

2: Analogue versus digital 29

3: Bringing the old and the new together 51

4: Digilogue 77

Part II: The battle heats up 97

5: Digital grapevine 99

6: Analogue escapism 117

7: Digital diffusion of ideas 137

8: Analogue location drives digital innovation 157

Part III: Hanging up the gloves and meeting in the middle 173

9: Standing the test of time 175

10: Going digilogue 197

Conclusion 215

Index 217