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책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118759707
· 쪽수 : 240쪽
· 출판일 : 2013-09-16
목차
Acknowledgments vii
Preface ix
Chapter One What Is Holistic Conversion Rate Optimization? 1
Chapter Two Designing Your Funnel 22
Chapter Three Information Capture and Defining the Ideal Conversion Point 35
Chapter Four Split-Testing Strategies 55
Chapter Five How to Gather Data 71
Chapter Six Conversion-Centric Design 87
Chapter Seven Conversion-Centric Copywriting 109
Chapter Eight Video Conversion Strategies 121
Chapter Nine Landing Page Strategies 136
Chapter Ten Standard Website Strategies 144
Chapter Eleven Shopping Cart Website Strategies 155
Chapter Twelve Mobile Website Strategies 163
Chapter Thirteen How to Optimize Traffi c for Conversion 172
Chapter Fourteen Follow-Up Marketing Strategies 183
Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198
Conclusion 211
Index 215
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