Becoming a Graphic and Digital Designer: A Guide to Careers in Design (Paperback, 5, Revised)

Foreword viii

Glossary x

Job Opportunities xii

Job Seeking xii

The Optimum Portfolio xiii

First Impressions xiii

One: Graphic Design

1 Inspirations and Motivations

Michael Bierut: On Being a Graphic Designer 17

Stephen Doyle: Selfish-In a Good Way 23

Stefan Sagmeister: On Being Self-Motivated 27

Arnold Schwartzman: Still Designing after All These Years 30

Gail Anderson: The Joys of Print Design 33

2 Starting A Studio or Working for Someone Else

Lynda Decker: Mapping Out the Future 37

Fernando Music: From Boss to Employee 40

Allison Henry Aver: Working Holistically 43

Romain Raclin: Creative Space 46

Alexander Isley: Staying Independent 49

Agnieszka Gasparska: Small Is Sensible 54

Bobby Martin and Jennifer Kinon: Championing Design 58

Antonio Alcalá: What a Dream Client Looks Like 62

Mark Pernice: From Band Member to Design Leader 65

Tamara Gildengers Connolly: Balancing Studio and Home 68

Araba Simpson: One Person, All Alone 72

Matt Luckhurst: Designing for Design Firms 74

3 Partners on Partnering

Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79

Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82

Justin Colt and Jose Fresneda: How Partners Becomes Partners 86

Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90

Scott Buschkuhl: At Present We Are Three 93

Two: Design Genres

4 Letters and Type

Marian Bantjes: Lettering as Art and Business 98

Andy Cruz and Rich Roat: There's a Type Designer in the House 100

Pierre di Scuillo: Typography That Speaks Up 104

Ross MacDonald: An Illustrator's Passion for Type 108

Roberto de Vicq de Cumptich: For the Love of Type 112

How Many Typefaces Can You Love? (sidebar) 115

5 Making Logos and Marks

Mark Fox: The Mark Maker 117

6 Books and Book Jackets

Scott-Martin Kosofsky: Making a Living Doing Books 123

Michael Carabetta: Books and E-Books 127

Paul Buckley: The Bookkeeper 130

Jim Heimann: Making Visual Books 134

7 Editorial Design

Len Small: Print Is Bouncing Back 141

Susanna Shannon: Art Director Becomes Editor 144

8 Social Innovation

Mark Randall: Citizen Designer 149

Bob McKinnon: Socially Impactful Design 154

9 Branding and Packaging

Sharon Werner: Approachable Design 157

10 Illustration Design

Michel Bouvet: Poster Man 163

Mirko Ilic: Design Is Like Classical Ballet 166

Steve Brodner: Graphic Commentary and Design 170

Steven Guarnaccia: The Old New Illustration 174

Neil Gower: Fraudulent Graphic Designer 178

Craig Frazier: Designing Pictures 182

Three: Transitional Design

11 Understanding Change

Richard Saul Wurman: The Architect of Understanding 189

Crossing Disciplines (sidebar) 191

Petrula Vrontikis: Creating Interactions 193

Erik Adigard: The Experience of the Information 196

Véronique Marrier: Graphic Design as a Cause 200

Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203

12 Eccentrics and Design Quirkiness

Charles S. Anderson: Celebrating Commercial Art 205

Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208

Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210

Cary Murnion: Designing Cooties 214

Nick Ace: Speaking Frankly 217

13 What Comes Next

Timothy Goodman: Disposable Ideas 221

Ryan Feerer: Making Design Meals 224

Design Entrepreneurship (sidebar) 227

Franco Cervi: "I Am Reckless!" 228

Four: Digital Design

14 Interactive Multimedia Installations and Interfaces

Debugging the Language of Digital Job Titles (sidebar) 233

Jeroen Barendse: Subverting the Mental Map 234

Julien Gachadoat: Demomaking for a Living 237

Ada Whitney: The New Motion 240

Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241

Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242

Jean-Louis Fréchin: Asking the Right Questions 243

Alexander Chen: Working for Google (sidebar) 245

15 Designing Apps for Mobile Devices

Sean Bumgarner: Between Text and Images 247

Michel Chanaud: Always Learning 250

John Kilpatrick: Designer as Accelerator 255

Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256

Typography on the Web, by Jason Santa Maria (sidebar) 258

Frédérique Krupa: Games as Powerful Motivators 260

Girls and Games (sidebar) 262

16 E-Commerce with a Soul

Randy J. Hunt: Growing into a Job 265

Lucy Sisman: Online Editorial Ventures 269

Nancy Kruger Cohen: Addicted to Startups 272

17 User Experience Specialists

Bruce Charonnat: Understanding Human-Computer Interaction 277

Michael Aidan: Using the Audience as Media 279

Hugh Dubberly: Mapping the Relationship between Ideas 282

Matthew Stadler: To Publish: To Create a Public for Books 288

18 Geeks, Programmers, Developers, Tinkerers

Frieder Nake: Controlling Computers with Our Thoughts 293

Mark Webster: Iterations and Algorithms 296

Five: Design Education

19 Making Choices

Andrea Marks: Old School, New School 308

Lita Talarico: Educating Design Entrepreneurs 311

Rudi Meyer: Developing the Righ Attitude 314

Lucille Tenazas: Idiosyncratic Contexts 317

Liz Danzico: Interfacing with UX 320

Allan Chochinov: The Maker Generation 322

David Carroll: Students and Surveillance 325

APPS That Track, by David Carroll (sidebar) 327

Appendix 1 College Directory 328

Appendix 2 Additional Reading 330

Index 332