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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions (Hardcover)

Andrew Campbell, Michael Goold (지은이)
Jossey-Bass Inc Pub
108,670원

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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
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· 제목 : Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9781118818374
· 쪽수 : 400쪽
· 출판일 : 2014-06-03

목차

PREFACE vii

ACKNOWLEDGEMENTS xi

PART I – INTRODUCTION AND HISTORY 1

Chapter 1 Strategy for the Corporate Level: Summary of the Main Messages 3

Chapter 2 Some History: From Boston Box to Three Logics that Drive Corporate Action 31

PART II – PORTFOLIO STRATEGY: WHERE TO INVEST AND WHAT TO AVOID 73

Chapter 3 How to Find Good Businesses and Avoid Bad Businesses 75

The Business Attractiveness matrix 83

Chapter 4 How to Make Businesses More Successful 99

The Heartland matrix 104

Chapter 5 How to Buy Low and Sell High 117

Fair Value matrix 133

Chapter 6 Making Decisions about Where to Invest and What to Avoid 139

PART III – WAYS OF ADDING AND SUBTRACTING VALUE FROM CORPORATE HEADQUARTERS 157

Chapter 7 Ten Sources of Value from Direct Influence 159

Chapter 8 Nine Sources of Value from Coordinating across Business Divisions 181

Chapter 9 Eight Ways Headquarters can Destroy Value 199

Chapter 10 How to Identify Sources of Added Value for Your Company 219

PART IV – MANAGEMENT STRATEGY: HOW TO STRUCTURE, HOW MUCH TO CENTRALISE AND HOW TO GROW THE BUSINESS DIVISIONS 237

Chapter 11 Structuring the Organisation into Businesses and Divisions 239

Chapter 12 Corporate-level Strategy in Integrated Companies – The Apple Example 259

Chapter 13 How Much to Centralise: Designing Corporate Headquarters 279

Chapter 14 Developing New Capabilities at Corporate Headquarters 303

Chapter 15 Encouraging Synergy and Cooperation across Business Divisions 321

PART V – RETROSPECTIVE 331

Chapter 16 Lessons from 20 Years of Consulting Experience 333

Appendix The Links between International Strategy and Corporate-level Strategy 347

INDEX 379

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