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![[eBook Code] Strategy for the Corporate Level](/img_thumb2/9781118818367.jpg)
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· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9781118818367
· 쪽수 : 400쪽
· 출판일 : 2014-04-24
목차
PREFACE vii
ACKNOWLEDGEMENTS xi
PART I – INTRODUCTION AND HISTORY 1
Chapter 1 Strategy for the Corporate Level: Summary of the Main Messages 3
Chapter 2 Some History: From Boston Box to Three Logics that Drive Corporate Action 31
PART II – PORTFOLIO STRATEGY: WHERE TO INVEST AND WHAT TO AVOID 73
Chapter 3 How to Find Good Businesses and Avoid Bad Businesses 75
The Business Attractiveness matrix 83
Chapter 4 How to Make Businesses More Successful 99
The Heartland matrix 104
Chapter 5 How to Buy Low and Sell High 117
Fair Value matrix 133
Chapter 6 Making Decisions about Where to Invest and What to Avoid 139
PART III – WAYS OF ADDING AND SUBTRACTING VALUE FROM CORPORATE HEADQUARTERS 157
Chapter 7 Ten Sources of Value from Direct Influence 159
Chapter 8 Nine Sources of Value from Coordinating across Business Divisions 181
Chapter 9 Eight Ways Headquarters can Destroy Value 199
Chapter 10 How to Identify Sources of Added Value for Your Company 219
PART IV – MANAGEMENT STRATEGY: HOW TO STRUCTURE, HOW MUCH TO CENTRALISE AND HOW TO GROW THE BUSINESS DIVISIONS 237
Chapter 11 Structuring the Organisation into Businesses and Divisions 239
Chapter 12 Corporate-level Strategy in Integrated Companies – The Apple Example 259
Chapter 13 How Much to Centralise: Designing Corporate Headquarters 279
Chapter 14 Developing New Capabilities at Corporate Headquarters 303
Chapter 15 Encouraging Synergy and Cooperation across Business Divisions 321
PART V – RETROSPECTIVE 331
Chapter 16 Lessons from 20 Years of Consulting Experience 333
Appendix The Links between International Strategy and Corporate-level Strategy 347
INDEX 379