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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781118845653
· 쪽수 : 272쪽
목차
Preface ix
1 Success Requires More Than Entrepreneurship 1
PART ONE PREREQUISITES: MASTERING THE SKILLS OF ENTREPRENEURIAL LEADERSHIP
2 Are You Selfish Enough to Be Selfless? 17
3 Enterprises Are Needy 33
4 Building Relationships 50
5 Motivating Others 83
6 Leading Change 94
7 Creating a Personal Leadership Strategy 113
PART TWO APPLICATION OF ENTREPRENEURIAL LEADERSHIP SKILLS
8 Strategizing Fragile Growth 129
9 Organizing to Succeed 146
10 Hiring and Firing 164
11 Leading Teams 176
12 Leading Through Crises 197
13 The Selfish Rewards of Selfless Entrepreneurial Acts 211
Appendix A Motivations, Traits, and Skills 223
Appendix B The Five Essential Entrepreneurial Leadership Skills 225
Appendix C Characteristics of Projects, Processes, and Culture 226
Appendix D Characteristics of Enterprises and Their Leaders in Stages One Through Four 228
Appendix E Relationship Building and the Benefits and Costs of Cooperation, Competition, and Retreat 233
Appendix F The Five Prerequisites of Change (The Five Ducks) 236
Appendix G Ten Basic Strategic Questions 237
Appendix H Five Phases of Crisis Resolution 239
Notes 240
Acknowledgments 246
About the Author 249
Index 251