책 이미지

eBook 미리보기
책 정보
· 제목 : Connected by Design: Seven Principles for Business Transformation Through Functional Integration (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118858202
· 쪽수 : 256쪽
· 출판일 : 2014-05-19
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118858202
· 쪽수 : 256쪽
· 출판일 : 2014-05-19
목차
Introduction 1
Part One the Model 21
1. The Growth Challenge of the 21st Century 23
Principle One: Utility is relevance
2. The Digital Revolution 43
Principle Two: Context is king
3. The Ecosystem of Value 69
Principle Three: Synergy captures customers
Part Two Mastering the Model 95
4. The Art of the Possible 97
Principle Four: Reimagine value creation
5. The Digital Service Launchpad 125
Principle Five: Redesign value delivery
6. The Drivers of Connected Growth 151
Principle Six: Redirect toward value capture
7. Cultivating an Ecosystem of Value 179
Principle Seven: Lead like the world depends on it
Notes 203
Acknowledgments 223
About the Authors 229
Index 231
추천도서
분야의 베스트셀러 >