[eBook Code] The Pharmaceutical Studies Reader (eBook Code, 1st)

Acknowledgements vii

1 Introduction 1
Jeremy A. Greene and Sergio Sismondo

Part I Pharmaceutical Lives 17

2 The Pharmaceuticalisation of Society? A Framework for Analysis 19
Simon J. Williams, Paul Martin and Jonathan Gabe

3 Pharmaceutical Witnessing: Drugs for Life in an Era of Direct?]to?]Consumer Advertising 33
Joseph Dumit

Part II New Drugs, Diseases, and Identities 49

4 Releasing the Flood Waters: Diuril and the Reshaping of Hypertension 51
Jeremy A. Greene

5 DepRession and Consum??tion: Psychopharmaceuticals, Branding, and New Identity Practices 70
Nathan Greenslit

6 BiDil: Medicating the Intersection of Race and Heart Failure 87
Anne Pollock

7 Manufacturing Desire: The Commodification of Female Sexual Dysfunction 106
Jennifer R. Fishman

Part III Drugs and the Circulation of Medical Knowledge 121

8 Following the Script: How Drug Reps Make Friends and Influence Doctors 123
Adriane Fugh?]Berman and Shahram Ahari

9 Getting to Yes: Corporate Power and the Creation of a Psychopharmaceutical Blockbuster 133
Kalman Applbaum

10 Pushing Knowledge in the Drug Industry: Ghost?]Managed Science 150
Sergio Sismondo

11 Transcultural Medicine: A Multi?]Sited Ethnography on the Scientific?]Industrial Networking of Korean Medicine 165
Jongyoung Kim

Part IV Political and Moral Economies of Pharmaceutical Research 179

12 Uncommon Trajectories: Steroid Hormones, Mexican Peasants, and the Search for a Wild Yam 181
Gabriela Soto Laveaga

13 “Ready?]to?]Recruit” or “Ready?]to?]Consent” Populations? Informed Consent and the Limits of Subject Autonomy 195
Jill A. Fisher

14 Clinical Trials Offshored: On Private Sector Science and Public Health 208
Adriana Petryna

15 The Experimental Machinery of Global Clinical Trials: Case Studies from India 222
Kaushik Sunder Rajan

Part V Intellectual Property in Local and Global Markets 235

16 Intellectual Property and Public Health: Copying of HIV/AIDS Drugs by Brazilian Public and Private Pharmaceutical Laboratories 237
Maurice Cassier and Marilena Correa

17 Global Pharmaceutical Markets and Corporate Citizenship: The Case of Novartis’ Anti?]Cancer Drug Glivec 247
Stefan Ecks

18 Generic Medicines and the Question of the Similar 261
Cori Hayden

Index 268