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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118899014
· 쪽수 : 288쪽
· 출판일 : 2015-01-20
목차
Introduction 1
The beauty in constraint, and why it matters
1. Victim, Neutralizer, & Transformer 16
Our starting relationship with constraints
2. Break Path Dependence 34
The behaviors and practices that stop us seeing opportunity in constraint
3. Ask Propelling Questions 56
How to frame the constraint to force breakthrough
4. Can-If 78
How to find solutions to constraint-driven problems
5. Creating Abundance 102
How to see and access resources we don’t have
6. Activating Emotions 124
How to fuel tenacity on the journey
7. The Fertile Zero 146
Learning from people who succeeded with next to nothing
8. Constraint-Driven Cultures 172
How big companies have learned to love constraints
9. Scarcity and Abundance 194
Why this capability is so important to all of us today
10. Making Constraints Beautiful 208
How to use the ABC approach
11. Leadership & The Future of Constraints 224
The opportunity for progress
Notes and Sources 235
Bibliography and Further Reading 249
Image Credits 251
Appendix 253
Thanks and Acknowledgments 263
Index 267