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· 제목 : Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9781118954775
· 쪽수 : 272쪽
· 출판일 : 2014-12-08
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9781118954775
· 쪽수 : 272쪽
· 출판일 : 2014-12-08
목차
Preface ix
1 From B2C to Me2B 1
2 You Know Me, You Remember Me 13
3 You Give Me Choices 35
4 You Make It Easy for Me 57
5 You Value Me 83
6 You Trust Me 107
7 You Surprise Me with Stuff I Can’t Imagine 131
8 You Help Me Be Better and Do More 153
9 What Drives Me2B Leaders 175
10 The Foundations of Me2B Success 195
Epilogue: Don’t Wait to Act 219
Notes 221
Glossary 225
Recommended Reading 229
Acknowledgments 231
About the Authors 235
Index 237
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