[eBook Code] The Bling Dynasty (eBook Code, 1st)

Acknowledgments ix

About the Author xi

List of Terms xiii

Foreword xv

Introduction: The New Silk Road xvii

Part 1: West Goes East 1

Chapter 1: Eastern Promises, Delivered 3

Chapter 2: The Only Way Is Up 31

Chapter 3: Another French Paradox 53

Chapter 4: Deconstructing the Myth 75

Part 2: East Goes West 93

Chapter 5: The Trouble with Travel 95

Chapter 6: Why Chinese Travel and Where To 107

Part 3: East Meets East 141

Chapter 7: Are Chinese Brands a Threat to Western Models? 143

Part 4: The World Meets 161

Chapter 8: Pop Culture, Value for Money and Globalisation 163

Cha pter 9: The Chinese Luxury Empire 183

Chapter 10: All In: Coach, Apple and the Cosmetic Surgeon 197

Conclusion: The Bling Supremacy 211

Epilogue: What Is True Luxury? 213

Appendix A: Luxury Goods Basics 219

Appendix B: China Statistics 225

Index 227