How to Be Great at Doing Good: Why Results Are What Count and How Smart Charity Can Change the World (Hardcover)

Preface: Schindler’s Regret vii

1. Why Charity? 1

2. Doing Good or Doing Great? 9

3. Facing the “Brutal Facts” on How Much Good We Are Accomplishing 19

4. Chasing the Bottom Line: How to Do More Good for Less Money 37

5. Why Efficiency Means Everything for Donors (and Charities, Too) 63

6. How We Can Drive Our Favorite Charities to Succeed 83

7. Our Brains Don’t Want Us to Be Great at Doing Good, But We Can Outsmart Them 107

8. The Advice We Are Given About Charity Is Wrong—Here’s the Truth 131

9. Moving Forward with Humility: Admitting What We Don’t Know 151

10. Nine Steps to Greatness 165

Conclusion: The Joy of Great Charity 175

About the Author 177

References 179

Index 181