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· 제목 : China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom (Paperback)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781119127239
· 쪽수 : 368쪽
· 출판일 : 2016-12-27
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781119127239
· 쪽수 : 368쪽
· 출판일 : 2016-12-27
목차
Foreword xi
Preface xv
Acknowledgments xxiii
About the Author xxvii
Introduction 1
Chapter 1 The World’s Biggest Mobile Economy 5
Chapter 2 Users, Partners, Investors and Competitors: Global Stakeholders 37
Chapter 3 Xiaomi: The Most Valuable Start-up in China 67
Chapter 4 The Omni-Channel Age of e-Retailing 97
Chapter 5 Mobile e-Commerce and Online-to-Offline (O2O) 127
Chapter 6 Mobile Entertainment 159
Chapter 7 “Internet+” Movies 189
Chapter 8 Internet Finance 221
Chapter 9 Going Overseas: A Bumpy Road 253
Chapter 10 Launched in China 279
Bibliography 313
Index 331
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