Weconomy: You Can Find Meaning, Make a Living, and Change the World (Hardcover)

Part One

What: An introduction to the WEconony: What is it? Why now? How is it changing business for good?

Who: The authors share their personal journeys and lessons on business,
charity, and social enterprise—learned the hard way.

1 Introduction: Welcome to the WEconomy
Craig Kielburger, Holly Branson, and Marc Kielburger

17 Chapter 1: Growing Up Branson
Holly Branson

31 Chapter 2: Breakfast and a Wake-Up Call
Craig Kielburger

47 Chapter 3: From the Slaughterhouse to Social Enterprise
Marc Kielburger

Part Two

Why? Because successful businesses now work for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It’s “Business with Benefits”—for people, planet, and profit. You may sit with the investment or marketing department and think
that changing the world is the unenviable problem of the Corporate Social Responsibility team. In fact, everyone has the chance to push companies to scale social change, and to find more meaning at work.

63 Introduction: Purpose at Work: Why Business Should Get Involved
Craig Kielburger, Holly Branson, and Marc Kielburger

71 Chapter 4: Purpose 101
Holly Branson

85 Chapter 5: Inspire Brand Fanatics
Craig Kielburger

97 Chapter 6: Build New Products
Marc Kielburger

111 Chapter 7: Reinventing Your Work Life
Holly Branson

123 Chapter 8: Differentiate Products
Craig Kielburger

135 Chapter 9: Sweat the Big and Small Stuff
Holly Branson

149 Chapter 10: Unlock New Customers
Marc Kielburger

159 Chapter 11: The New World of Impact Investing
Holly Branson

171 Chapter 12: Open New Markets
Craig Kielburger

183 Chapter 13: People Are Your Purpose
Holly Branson

Part Three

How: A step-by-step guide to embedding purpose right at the heart of everything you do, both as an individual and as a business. Find a cause that suits you, build a plan, perfect your pitch, and much more. This is everything you want to know about getting involved in the WEconomy. This is your roadmap for doing good and getting paid for it.

199 Introduction: If You Build It, They May Not Come: How to Get Purpose Right
Craig Kielburger, Holly Branson, and Marc Kielburger

207 Chapter 14: Be a Purpose-Led “Learning Organization”
Holly Branson

223 Chapter 15: WEconomy Impact Engineering, Step One: Find Your Cause
Craig Kielburger

241 Chapter 16: WEconomy Impact Engineering, Step Two: Build a 360 Action Plan
Marc Kielburger

257 Chapter 17: WEconomy Impact Engineering, Step Three: Engage Your Networks
Craig Kielburger

271 Chapter 18: It’s Time to Get Your Pitch On . . .
Holly Branson

289 Chapter 19: Change without Cash
Marc Kielburger

301 Chapter 20: Your WEconomy Assignment: Build a 100-Year Purpose Plan
Holly Branson

313 Conclusion: The WEconomy Needs You
Craig Kielburger, Holly Branson, and Marc Kielburger

317 Epilogue by Sir Richard Branson

320 Appendix

322 Acknowledgments

Endnotes for this book can be found at wiley.com/go/weconomy.