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· 분류 : 외국도서 > 경제경영 > 프로젝트 관리
· ISBN : 9781119587293
· 쪽수 : 576쪽
목차
1 Introduction to Innovation Project Management
Introduction
Definitions for Innovation
The Business Need
Innovation Literature
Project Management Literature
Innovation Benchmarking
Value: the Missing Link
Innovation Targeting
Timeline for Innovation Targeting
Innovation in Small Companies
Seven Critical Dimensions for Scaling Project Management Innovation
Implications and Issues for Project Managers and Innovation Personnel
2 Types of Innovation
Introduction
Incremental Versus Radical Innovation
Understanding Innovation Differences
Product Development Innovation Categories
Closed and Open Innovation
Crowdsourcing
Co-Creation Innovation
Open Innovation in Action: Airbus and Co-Creation Partnerships
Value (or Value-Driven) Innovation
Agile Innovation
Agile Innovation in Action: Deloitte
Agile Innovation in Action: Star Alliance
Government Innovation
Humanitarian/Social Innovation
Social Innovation in Action: Hitachi
Nontechnical Innovation in Action
Other Categories of Innovation
Role of the Board of Directors
Finding an Innovation Project Sponsor
Implications and Issues for Project Managers and Innovation Personnel
3 Innovation and Strategic Planning
Introduction
Role of the Innovation Project Manager in Strategic Planning
Role of the Portfolio Pmo
Types of Strategies
Role of Innovation in Strategic Planning
Role of Marketing in Strategic Innovation Planning
Product Portfolio Analysis
Identifying Core Competencies Using SWOT Analysis
Innovation Project Management Competency Models in Action: Eli Lilly
Marketing’s Involvement with Innovation Project Managers
Product Life Cycles
Classification of R&D Projects
Research versus Development
The Research and Development Ratio
Offensive versus Defensive Innovation
Modeling the R&D Planning Function
Priority Setting
Contract R&D
Nondisclosure Agreements, Secrecy Agreements, and Confidentiality Agreements
Government Influence
Sources for Innovation Technology
Sources of Ideas
Project Selection Issues
Economic Evaluation of Projects
Project Readjustments
Project Termination
Implications and Issues for Project Managers and Innovation Personnel
4 Innovation Tools and Processes
Introduction
New Product Development
The Fuzzy Front End
Line-of-Sight
Risk Management
The Innovation Culture
Innovative Cultures and Corporate Leadership
Idea Generation
Spinoff Innovations
Understanding Reward Systems
Innovation Leadership in Action: Medtronic
Ipm Skills Needed
Design Thinking
Brainstorming
Prototypes
Creativity and Innovation Fears
Innovation Governance
Transformational Governance
Balanced Scorecard
Strategy Maps
Innovation Portfolio Management
Innovation Sponsorship
The Innovation Team
Virtual Versus Co-Located Innovation Teams
The Need for PM 2.0 and PM 3.0
Implications and Issues for Project Managers and Innovation Personnel
5 From Traditional to Innovation Project Management Thinking
Introduction
Information Warehouses
Innovation Planning Overview
Innovation Assumptions
Validating the Objectives
Life-Cycle Phases
Work Breakdown Structure
Budgeting
Scheduling
Scope Change Control
Communication
Communication Innovation in Action: Arcadis
Innovation in Action: NTT Data
Solution Innovation in Action: Philips Business Group Monitoring and Analytics and Therapeutic Care Services
Innovation in Action: Dubai Customs and the Accelerated Exploratory Lab
Innovation in Action: Merck
Innovation in Action: Repsol
Staffing Innovation Projects
Implications and Issues for Project Managers and Innovation Personnel
6 Innovation Management Software
Introduction
Origin and Benefits of Innovation Software
Software Innovation in Action: Ideascale
Software Innovation in Action: Qmarkets
Software Innovation in Action: Hype Innovation
Software and Open Innovation
Implications and Issues for Project Managers and Innovation Personnel
7 Value-Based Innovation Project Management Metrics
Introduction
Value Over the Years
Value and Leadership
Combining Benefits and Value
Recognizing the Need for Value Metrics
The Need for Effective Measurement Techniques
Customer/Stakeholder Impact on Value Metrics
Customer Value Management Programs
The Relationship between Project Management and Value
Selecting the Right Metrics
The Failure of Traditional Metrics and Kpis
The Need for Value Metrics
Creating Value Metrics
Industry Examples of Innovation Value Metrics
Alignment to Strategic Business Objectives
Metrics for Innovation Governance
Innovation Metrics in Action: Innovationlabs
The Dark Side of Innovation Metrics
Establishing a Metrics Management Program
Implications and Issues for Project Managers and Innovation Personnel
8 Business Models
Introduction
From Project Manager to Designer
Business Models and Value
Business Model Characteristics
Strategic Partnerships
Business Intelligence
Skills for the Business Model Innovator
Business Model Enhancements
Types of Business Models
Business Models and Strategic Alliances
Identifying Business Model Threats
Business Model Failure
Business Models and Lawsuits
Implications and Issues for Project Managers and Innovation Personnel
9 Disruptive Innovation
Introduction
Early Understanding of Disruption
Innovation and the Business Model Disruption
Categories of Disruptive Innovations
The Dark Side of Disruptive Innovation
Using Integrated Product/Project Teams
Disruptive Innovation in Action
Implications and Issues for Project Managers and Innovation Personnel
10 Innovation Roadblocks
Introduction
The Failure of Success
One-Size-Fits-All
Insufficient Line-Of-Sight
Failing to Search for Ideas
Sense of Urgency
Working with Prima Donnas
Lack of Collaboration
Politics
Project Workloads
Intellectual Property Rights
Not Understanding the Relationship between Creativity and Innovation
Too Many Assumptions
Innovation Funding
Cash Flow and Financial Uncertainty
Control, Control and Control
Analysis-Paralysis
Innovation in Action: Naviair
Innovation in Action: Overcoming the Roadblocks
11 Defining Innovation Success and Failure
Introduction
The Business Side of Traditional Project Success
Defining Project Success: the Early Years
Redefining Project Success: Entering the 21st Century
Degrees of Success and Failure
Defining Success at the Beginning of the Project
The Role of Marketing in Defining Innovation Success
The Business Side of Innovation Success
Prioritization of the Success Factors
Innovation Project Success and Core Competencies
Innovation Project Success and Business Models
Causes of Innovation Project Failure
Identifying the Success and Failure Criteria
Implications and Issues for Project Managers and Innovation Personnel
12 Innovation In Action
Introduction
Innovation in Action: Apple
Innovation in Action: Facebook
Innovation in Action: IBM
Innovation in Action: Texas Instruments
Innovation in Action: 3M
Innovation in Action: Motorola
Innovation in Action: Zurich North America
Innovation in Action: UNICEF USA
Innovation in Action: Samsung
Agile Innovation in Action: Integrated Computer Solutions, Inc.
Innovation in Action: Comau
Innovation in Action: Tokio Marine and Nichido Systems
Innovation in Action: Gea
Innovation in Action: Airbus Space and Defence
Innovation in Action: thyssenkrupp
Innovation in Action: Wärtsilä Energy Solutions
Innovation in Action: Boeing
13 Case Studies
Disney (A): Innovation Project Management Skills at Disney
Disney (B): Creating Innovation: Disney’s Haunted Mansion
Disney (C): Impact of Cuture on Global Innovation Opportunities
Disney (D): The Partnership Side of Global Business Model Innovation
Boeing 787 Dreamliner: Managing Innovation Risks with a New Business Model
The Sydney Australia Opera House
Ampore Faucet Company: Managing Different Views on Innovation
The Innovation Sponsors
The Rise, Fall, and Resurrection of Iridium: When an Innovation Business Model Fails
Index