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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119691297
· 쪽수 : 432쪽
· 출판일 : 2020-12-03
목차
Part I: LESSONS FROM TOP TECH COMPANIES 1
Chapter 1: Behind Every Great Company 6
Callout: Product Discovery 13
Chapter 2: The Role Of Technology 15
Callout: The Technology Leader 19
Chapter 3: Strong Product Leadership 21
Chapter 4: Empowered Product Teams 28
Chapter 5: Leadership In Action 30
Chapter 6: A Guide To EMPOWERED 31
Part II: COACHING 34
Chapter 7: The Coaching Mindset 36
Callout: Alternatives to Manager as Coach 42
Chapter 8: The Assessment 44
Chapter 9: The Coaching Plan 52
Callout: Coaching Tech Leads 66
Callout: Coaching Product Designers 68
Callout: LOVED 70
Chapter 10: The One on One 74
Chapter 11: The Written Narrative 83
Chapter 12: Strategic Context 87
Chapter 13: Sense of Ownership 92
Callout: The Power of Equity 97
Chapter 14: Managing Time 99
Chapter 15: Thinking 103
Chapter 16: Team Collaboration 106
Chapter 17: Stakeholder Collaboration 112
Callout: Building the Foundation for Trust 114
Chapter 18: Imposter Syndrome 116
Chapter 19: Customer-Centricity 119
Chapter 20: Integrity 123
Chapter 21: Decisions 129
Chapter 22: Effective Meetings 136
Chapter 23: Ethics 140
Chapter 24: Happiness 145
Callout: The Greatest Coach 150
Chapter 25: Leader Profile—Lisa Kavanaugh 152
Part III: STAFFING 156
Chapter 26: Competence and Character 159
Chapter 27: Recruiting 164
Callout: Making Recruiting a Priority 167
Callout: Outsourcing 169
Chapter 28: Interviewing 171
Callout: My Favorite Interview Question 174
Chapter 29: Hiring 176
Callout: Span of Control 178
Chapter 30: Remote Employees 181
Chapter 31: Onboarding 186
Callout: APM Programs 189
Chapter 32: New Employee Bootcamp 193
Chapter 33: Performance Reviews 197
Chapter 34: Terminating 199
Chapter 35: Promoting 202
Callout: Retention 204
Chapter 36: Leader Profile—April Underwood 205
Part IV: Product Vision and Principles 209
Chapter 37: Creating A Compelling Vision 211
Callout: Who Owns the Product Vision? 215
Chapter 38: Sharing The Product Vision 216
Callout: Sharing Product Vision vs. Roadmaps 220
Callout: Product Vision and Architecture 222
Chapter 39: Product Principles and Ethics 223
Chapter 40: Leader Profile—Audrey Crane 225
Part V: TEAM TOPOLOGY 230
Chapter 41: Optimizing for Empowerment 233
Chapter 42: Team Types 238
Chapter 43: Empowering Platform Teams 242
Chapter 44: Empowering Experience Teams 246
Callout: Topology and Design 250
Callout: Topology and Reporting Structure 252
Chapter 45: Topology and Proximity 253
Chapter 46: Topology Evolution 257
Chapter 47: Leader Profile—Debby Meredith 260
Part VI: PRODUCT STRATEGY 265
Chapter 48: Focus 270
Chapter 49: Insights 277
Callout: Vision Pivots 285
Chapter 50: Actions 286
Chapter 51: Management 289
Chapter 52: Leader Profile—Shan-Lyn Ma 292
Part VII: TEAM OBJECTIVES 295
Chapter 53: Empowerment 300
Chapter 54: Assignment 307
Callout: Longer-Term Objectives 311
Chapter 55: Ambition 313
Chapter 56: Commitments 316
Chapter 57: Collaboration 320
Chapter 58: Management 323
Chapter 59: Accountability 326
Callout: Attribution of Key Results 328
Chapter 60: Objectives In Perspective 330
Chapter 61: Leader Profile—Christina Wodtke 333
Part VIII: CASE STUDY 337
Chapter 62: Company Backgrounder 340
Chapter 63: Company Objectives 342
Chapter 64: Product Vision and Principles 344
Chapter 65: Team Topology 345
Chapter 66: Product Strategy 351
Chapter 67: Product Team Objectives 361
Callout: Level of Ambition 370
Chapter 68: Business Results 371
Chapter 69: Key Takeaways 373
Chapter 70: Leader Profile—Judy Gibbons 376
Part IX: BUSINESS COLLABORATION 380
Chapter 71: The Role Of Product Leaders 382
Chapter 72: Stakeholder Management vs. Collaboration 386
Callout: The Agency Model 388
Chapter 73: Shared Insights And Learning 390
Chapter 74: Keeping The Lights On 392
Chapter 75: Evangelism 394
Chapter 76: Leader Profile—Avid Larizadeh Duggan 397
Part X: INSPIRED, EMPOWERED And Transformed 402
Chapter 77: Meaningful Transformation 403
Callout: The Cost of Transformation 405
Chapter 78: Transformation In Action 407
Chapter 79: TRANSFORMED 415
Chapter 80: The Most Important Thing 418
Chapter 81: The Destination 422
Acknowledgments 426
About the Authors 429
Learning More 431
![[eBook Code] EMPOWERED (eBook Code, 1st)](/img_thumb2/9781119691327.jpg)
