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· 분류 : 외국도서 > 경제경영 > 훈련
· ISBN : 9781119704669
· 쪽수 : 288쪽
· 출판일 : 2021-02-17
목차
Introduction
Storytelling Is How We Move Business Forward 1
What two Silicon Valley–bred sisters know about business storytelling (hint: it’s pure, irrefutable career gold)
Part 1
Once and for all—Let’s Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2
Ok, I’m in—How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3
Thanks, got the basics What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4
Let’s see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5
But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You’ve Got Five Minutes with an Executive… Go! 202
Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210
Chapter 17: You’re Told “Only Three to Five Slides” 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6
All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now… #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
