Growing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business (Hardcover)

Introduction

1 The Growth Matrix and the Four Key Questions

2 Which CUSTOMERS Will I Serve?

3 Which GEOGRAPHIES AND LOCATIONS Will I Serve?

4 What GOODS AND SERVICES Will I Sell?

5 What BUSINESS MODEL Will I Use?

6 The Growth Framework: The 16 Ways a Company Can Grow

7 The Process Overview: How to Build a Growth Strategy

8 Creating the Team

9 Defining Business Objectives: Step 1: Targeting the Hill We Need to Take

10 Internal Assessment: Step 2: Understanding the Force and Resourcing We Bring to the Fight

11 External Assessment: Step 3: Understanding the Terrain We Will Fight On and the Foes We Will Face

12 Select Growth Pathways: Step 4: Decide Which Route to Take

13 Select Strategies: Step 5: Plan the Battle on Each Route

14 Model Returns: Step 6: Assess the Outcome

15 Map Strategy to a Timeline: Step 7: The Power of a Picture

16 Navigating in a Storm: Growth in a COVID World

Conclusion

Acknowledgments

About Cliff Farrah

Index