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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9781119790877
· 쪽수 : 224쪽
· 출판일 : 2021-06-09
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PART I If You’re Not Racist, What’s the Problem? The Biggest Mistakes People (and Businesses) Make
Chapter 1 This Book Is for Everyone, but Especially White Readers
Most White people would rather not talk about race
Whthis book is for (I’m betting you fall intone of these categories)
What this book is—and isn’t (Hint: It’s not a book about activism or social injustice)
Chapter 2 You’re Not Racist, but You Have Blind Spots
Bias can lead tblind spots
Don’t be defensive: we all have bias—even babies have bias
The weird things we dtjustify our business decisions
Chapter 3 The High Cost of Bias: Why All-White or Mostly White Businesses Make Less Money
How one of the biggest (and almost all-White) industries lost customers and revenue—and how they fixed the problem
Signs that your business may be missing out on opportunities
Chapter 4 The Business Case for Diversity
Discover diversity’s “secret sauce”—the one monumental ingredient that makes diversity rock
And what happens when that ingredient is missing
Chapter 5 The Excuses People Use tAvoid Doing Anything about Diversity
“We can’t find any qualified diverse candidates”
“We hire for quality, not for color”
“It would be unfair ta more qualified candidate”
“We already know a very good candidate in our network”
“We hired/promoted a diverse person once and they failed”
“Our customers won’t be comfortable with a diverse person”
“Our competitors aren’t diverse either, sit’s not a problem”
“We looked intdiversity—it’s toexpensive timplement”
Chapter 6 Well-Intentioned Things White People Say That Are Hurtful or Offensive tOthers
“I don’t see color/I don’t care what color you are”
“I treat everyone the same”
“I’m not racist or biased”
Three better ways texpress that you value diversity and aren’t racist
Chapter 7 Why Your Diversity, Equity, and Inclusion Efforts Haven’t Done the Job
Five big reasons
At work, the subject of racism has been tabo
Specific ways tstart conversations about race with colleagues
In one-on-one conversations
In a meeting
Corporate America gets real and acknowledges failures
Why we have tstop singing “We Are the World”—and be brave enough tuse the word racism
PART II How tTalk about Race at Work
Chapter 8 How tTalk about Race in Helpful and Positive Ways: Do’s and Don’ts
EEK! Why is this shard?
Sincerity matters
Don’t apologize for being White, but acknowledge that people of color are often treated differently than Whites in our society
Start small: six ways tstart the conversation on the right foot
What tsay, what NOT tsay—and why
How thandle friction or conflict in constructive ways
How trecover when you’ve blown it unintentionally
Chapter 9 Answers tTough Employee Questions and Racist Remarks
“Shouldn’t we just hire the most qualified person?”
“All this talk about race—we’re all one race, the human race!”
“I came from nothing and pulled myself up by my bootstraps. None helped me. Why dwe need tdsomething special for minorities?”
What tdif an employee makes a racist statement online
Chapter 10 Where tStart When You Don’t Know Where tStart: Eight Steps tMaking Progress on DE&I
Everything you feel comfortable doing is something you had tlearn—you can learn how tdthis, to
The STARTING Method: Sincerity, Transparency, Acknowledgment, Respect, Tools, Investment, Nurturing Talent, Goals
PART III Making Diversity, Equity, and Inclusion Real
Chapter 11 How tBuild Business Relationships with People Different Than You
A brewery serves “diversity on tap”—and makes its mark in a non-diverse community
What if I don’t know any people of color?
Truth breeds trust—be upfront and honest about your diversity issues and goals
Show up and help first before you ask for help
Personal contact, interaction, and conversations bring about more behavior and attitude change than training
Chapter 12 What tDIf You See or Hear Casual Racism or Sexism at Work
Doing nothing creates one of twkinds of guilt
Personal guilt
Collective guilt—this one is worse
The bystander effect
Five effective tactics tuse, whether you’re the target or a bystander
Chapter 13 Recruiting and Interviewing Diverse Candidates
Eliminate inherent bias
Stop “picturing” your ideal candidate
Rewrite your job descriptions tremove bias
Do’s and don’ts for writing more inclusive job descriptions
How tfind diverse talent—six effective no-cost/low-cost tactics
How tinterview diverse candidates—six best practices
Chapter 14 Mentoring, Networking, and Checking In: Three Big Ways You Can Help Your Diverse Employees Succeed
It’s not coddling—it’s your job
Their success is your success
Your support is not favoritism: four reasons why it’s fair
Your advocacy can be a game-changer
PART IV Lead Your Colleagues, Customers, Partners, and Employees
Chapter 15 The Leader’s Role: Guiding and Setting the Example
If you are a White male in a leadership role, you can have a greater impact than anyone
Your views on diversity are seen as “neutral” and credible (not sfor women and minorities)
Here’s your chance tmake a real difference
Lead by example—walk the talk
It starts with naming the elephant in the room—if you can’t dit, whcan?
Foster safe discussion of touchy issues by modeling how taddress them head-on
What tsay and dwhen horrific and racist things happen in the world—eight do’s and don’ts
Chapter 16 Reducing Tokenism and Bias: Give Your Diverse Employees and Suppliers a Genuine Seat at the Table
Five do’s and don’ts for avoiding tokenism in hiring
Twkey steps tavoid tokenism in professional development and promotions
Chapter 17 Dealing with Naysayers and Derailers
Three ways tdeal with naysayers
The different types of derailers and their motivations
You can change the people—or “change the people”
Chapter 18 You’re Not Finished. Keep Trying. Keep Evolving.
Worst thing you can do: “launch and abandon”
Do’s & don’ts for maintaining traction
Assess progress/address problems
Don’t be afraid trefine it along the way
Expect teducate/and repeat/and repeat
Keep your ear tthe ground/listen tthe hallway chatter
Celebrate success
Set new goals and strategies tstrengthen ongoing efforts
Appendix Helpful Terms and Resources
Helpful Terms
BIPOC
DE&I
Definitions of Diversity, Equity, and Inclusion
LGBTQ+
POC
Structural Racism
Systemic Racism
White Privilege
Helpful Resources
Best Job Boards for Diversity and Inclusion
HBR’s 10 Must Reads on Diversity
LinkedIn’s Diversity Recruiting Guide
Energetic Awakenings














