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· 제목 : Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Paperback)
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9781119815150
· 쪽수 : 352쪽
· 출판일 : 2022-03-09
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9781119815150
· 쪽수 : 352쪽
· 출판일 : 2022-03-09
목차
Preface 7
Motivation for this book 14
Mindshifts 20
Design thinking for business growth 30
Definition of ecosystems as growth lever 47
Exercise: Start thinking in terms of ecosystems. Now! 72
Ecosystem Strategy 88
Design lenses toolbox 156
Reflection on design thinking for business growth 272
Design thinking for business growth examples 282
