Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity (Hardcover)

Part I – Amping Up 1

Chapter 1 Introduction: The Power of Amping Up 3

Chapter 2 My Journey from Teenage Toilet Cleaner to Serial CEO 13

Part II – Raise Your Standards 33

Chapter 3 Make Your Organization Mission Driven 35

Chapter 4 Declare War on Your Competitors and on Incrementalism 45

Chapter 5 Put Execution Ahead of Strategy 55

Part III – Align Your People and Culture 63

Chapter 6 Hire Drivers, Not Passengers, and Get the Wrong People off the Bus 65

Chapter 7 Build a Strong Culture 73

Chapter 8 Teach Everyone to Go Direct and Build Mutual Trust 83

Part IV – Sharpen Your Focus 91

Chapter 9 Put Analysis Before Solutions 93

Chapter 10 Align Incentives for Customer Success 99

Part V – Pick Up the Pace 103

Chapter 11 Ramp Up Sales 105

Chapter 12 Grow Fast or Die Slow 113

Chapter 13 Stay Scrappy as You Scale Up 123

Part VI – Transform Your Strategy 131

Chapter 14 Materialize Your Opportunities—the Data Domain Growth Story 133

Chapter 15 Open the Aperture—the ServiceNow Expansion Story 143

Chapter 16 Swing for the Fences—the Snowflake Growth Story 151

Part VII – The Amped-Up Leader 157

Chapter 17 Amp Up Your Career 159

Chapter 18 Just for CEOs—Dealing with Founders and Boards 171

Chapter 19 Conclusion—Great Leaders Have Great Outcomes 181

Acknowledgments 183

Index 185