Evaluation and Measurement in Health Promotion (Paperback, 1st)

Table of ContentsPrefaceAbout the AuthorsChapter 1- Introduction to Evaluation in Health Education and Health PromotionKey ConceptsChapter ObjectivesThe Field of Health Education and Health PromotionDefining EvaluationEvaluation Competencies for Health EducatorsHistorical Milestones in the Evaluation of Health Education and Health PromotionBasic Terms in EvaluationSkill-Building ActivitySummaryReview QuestionsWebsite to ExploreReferencesChapter 2- Planning Evaluations for Health Promotion ProgramsKey ConceptsChapter ObjectivesEvaluation and Continuous Health Program ImprovementLogic Model for Health ProgramsLogic Model and Comprehensive EvaluationHealth Program Planning and Evaluation: IntegrationPolitical Climate and EvaluationPolitical Climate and Program StakeholdersBalance Between Evaluation Rigor and UtilizationConducting a Utilization-Focused EvaluationConducting a Rigorous EvaluationCritical Issues for an Evaluation ProjectSkill-Building ActivitySummaryReview QuestionsWebsites to ExploreReferencesChapter 3- Measurement for EvaluationKey ConceptsChapter ObjectivesDefinition of MeasurementScales or Levels of MeasurementConceptual Paradigm of MeasurementTypes of Variables in Health Education and Health PromotionSkill-Building ActivitySummaryReview QuestionsWebsites to ExploreReferencesChapter 4- Measurement: Steps in Instrument DevelopmentKey ConceptsChapter ObjectivesBasic Principles of Instrument DevelopmentGeneral Principles of Writing ItemsTypes of Instruments Measuring KnowledgeTypes of Instruments Measuring AttitudesTypes of Instruments Measuring Health BehaviorPhysiological and Biomedical Instruments: Outcomes of BehaviorSkill-Building ActivityReview QuestionsWebsites to ExploreReferencesChapter 5- Measurement: Reliability AssessmentChapter 6- Measurement: Validity AssessmentChapter 7- Measurement ErrorsChapter 8- Process EvaluationChapter 9- Designs for Qualitative EvaluationChapter 10- Approachs to Qualitative EvaluationChapter 11- SamplingChapter 12- Quantitative Data AnalysisChapter 13- Data Interpretation and Report WritingGlossaryIndex