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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781137545657
· 쪽수 : 237쪽
· 출판일 : 2016-03-02
목차
Introduction Chapter 1 - A World of Shared Influence; Xiaoling Zhang Section 1 Theoretical, Historical, and Global Chapter 2 - Reflections of a Soft Power Agnostic; Gary D. Rawnsley Chapter 3 - The Scramble for Asian Soft Power in Africa; Daya Kishan Thussu Chapter 4 - Evolving Media Interactions between China and Africa; Ran Jijun Section 2 China's Promotion Chapter 5 - How Much "Soft Power" Does China Have in Africa?; Helge Rønning Chapter 6 - Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa; Dani Madrid-Morales Chapter 7 - Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa; Zhang Yanqiu and Simon Matingwina Chapter 8 - Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses of Foreign Aid to Africa; May Tan-Mullins Section 3 Perceptions in Africa Chapter 9 - Journalists and Public Perceptions of the Politics of China's Soft Power in Kenya under the "Look East" Foreign Policy; Jacinta Mwende Maweu Chapter 10 - Building Blocks and Themes in Chinese Soft Power towards Africa; Bob Wekesa Chapter 11 - Positive Portrayal of Sino-African Relations in the Ethiopian Press; Terje Skjerdal and Fufa Gusu Chapter 12 - Engaging with China's Soft Power in Zimbabwe: Harare Citizens' Perception of China-Zimbabwe Relations; Winston Mano Chapter 13 - China's Soft Power in Sudan: Increasing Activity but How Effective?; Daniel Johanson Conclusion Chapter 14 - Chinese Soft Power in Africa: Findings, Perspectives, and More Questions; Herman Wasserman















