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· 분류 : 외국도서 > 인문/사회 > 철학 > 일반
· ISBN : 9781138714953
· 쪽수 : 270쪽
· 출판일 : 2017-06-02
목차
1. Introduction: Images, Nation Branding and News Framing, Kathryn Batchelor and Xiaoling Zhang 2. Beyond the Drama: Sino-African Ties in Perspective, Ian Taylor Part I: Building Images through Cultural Cooperation and Diplomacy 3. Revolutionary Friendship: Representing Africa during the Mao Era, Melissa Lefkowitz 4. Giving ‘Prominence to Politics’: African Sportsmen Visit China in the Early Cultural Revolution, Amanda Shuman 5. Twenty-first Century Sino-African Cultural Cooperation: Exploring Reciprocity, Kathryn Batchelor 6. Confucius Institutes in Africa: Culture and Language without Controversy? Kenneth King 7.China Corner: Chinese Book Donations to Africa, Catherine Gilbert 8. China’s Digital Public Diplomacy towards Africa: Actors, Messages and Audiences, Dani Madrid-Morales Part II: Building Images through Media Representation and Communication 9. Chinese Media and Diplomacy in Africa: Theoretical Pathways, Bob Wekesa 10. Newspaper Coverage of China’s Engagement with Nigeria: Partner or Predator? Emeka Umejei 11. Media Construction of African Image(s) for the Chinese Media Public, Xiaoling Zhang 12. Chinese Developmentalism and Television Representation of South Africa, Qing Cao 13. The Corporate Social Responsibility (CSR) Activities of Huawei and ZTE in Africa, Tokunbo Ojo 14. The Effectiveness of Chinese Technical Assistance and Knowledge Transfer in East Africa from the Perspective of Medium-of-Instruction, Xuefei Shi, Min Chen and Paul Hoebink















